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Record Citations
APA Citation
Engel, J. F., Kinnear, T. C., & Warshaw, M. R. (1994). Promotional strategy : managing the marketing communications process (8th ed.). Sydney: Irwin.
MLA CitationEngel, James F., Thomas C Kinnear, and Martin R Warshaw. Promotional Strategy : Managing the Marketing Communications Process. 8th ed. Sydney: Irwin, 1994.
Warning: These citations may not always be 100% accurate.