Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
| Main Author: | Engel, James F. |
|---|---|
| Other Authors: | Kinnear, Thomas C., Warshaw, Martin R. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Sydney : Irwin, 1994 |
| Edition: | 8th ed. |
| Subjects: |
Advertising.
Marketing. |
| Tags: |
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| Physical Description: |
xv, 624 p. : illus. ; 24 cm. |
|---|---|
| ISBN: |
0256082049 |