International marketing / Philip R. Cateora, John L. Graham
Main Author: | Cateora, Philip R. |
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Other Authors: | Graham, John L. |
Format: | MONOGRAPHS |
Language: | English |
Published: |
Boston, MA. : Irwin/McGraw-Hill, 1999 |
Edition: | 10th ed. |
Subjects: |
Export marketing.
International business enterprises. |
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Item Description: |
Includes index International edition. |
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Physical Description: |
721 p. : illus. ; 28 cm. |
ISBN: |
0256259828 |