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Record Citations

APA Citation

Cateora, P. R., & Graham, J. L. (1999). International marketing (10th ed.). Boston, MA.: Irwin/McGraw-Hill.

MLA Citation

Cateora, Philip R., and John L Graham. International Marketing. 10th ed. Boston, MA.: Irwin/McGraw-Hill, 1999.

Warning: These citations may not always be 100% accurate.