Advertising : what it is and how to do it / Roderick White
| Main Author: | White, Roderick |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : McGraw-Hill, 1993 |
| Edition: | 3rd ed. |
| Subjects: |
Advertising media planning.
Advertising. Business. Sales promotion. |
| Tags: |
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| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0077707644 |c 375 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5823 |b W45A39 1993 | |
| 100 | 1 | |a White, Roderick | |
| 245 | 1 | 0 | |a Advertising : what it is and how to do it |b / |c Roderick White |
| 250 | |a 3rd ed. | ||
| 260 | |a London : |b McGraw-Hill, |c 1993 | ||
| 300 | |a vii, 246 p. : |b illus., maps, tables ; |c 23 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising media planning. | |
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Business. | |
| 650 | 0 | |a Sales promotion. | |
| 991 | |a MONOGRAPHS |b 10 |c 2018-11-07 00:06:17 |d 2022-09-11 08:43:42 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r enk |s eng |t 1993 |u 3rd ed. |v Advertising : what it is and how to do it / Roderick White | ||