Advertising : what it is and how to do it / Roderick White
| Main Author: | White, Roderick |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : McGraw-Hill, 1993 |
| Edition: | 3rd ed. |
| Subjects: |
Advertising media planning.
Advertising. Business. Sales promotion. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| Physical Description: |
vii, 246 p. : illus., maps, tables ; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0077707644 |