Advertising : what it is and how to do it / Roderick White
| Main Author: | White, Roderick |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : McGraw-Hill, 1993 |
| Edition: | 3rd ed. |
| Subjects: |
Advertising media planning.
Advertising. Business. Sales promotion. |
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