Strategic market management / David A. Aaker
| Main Author: | Aaker, David A. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : John Wiley & Sons, 1992 |
| Edition: | 3rd ed. |
| Subjects: |
Strategic planning.
Marketing. Marketing -- > Management. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
- Be the first to leave a comment!