Strategic market management / David A. Aaker
| Main Author: | Aaker, David A. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : John Wiley & Sons, 1992 |
| Edition: | 3rd ed. |
| Subjects: |
Strategic planning.
Marketing. Marketing -- > Management. |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xvi, 394 p. : graphs, tables ; 22 cm. |
| ISBN: |
047130588X |