Strategic market management / David A. Aaker
| Main Author: | Aaker, David A. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : John Wiley & Sons, 1992 |
| Edition: | 3rd ed. |
| Subjects: |
Strategic planning.
Marketing. Marketing -- > Management. |
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| LEADER | 00754nam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | 0014843 | ||
| 003 | Th-MUT | ||
| 008 | 181106s1992 xx 000 0 eng d | ||
| 020 | |a 047130588X | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.13 |b A24S87 1992 | |
| 100 | 1 | |a Aaker, David A. | |
| 245 | 1 | 0 | |a Strategic market management |b / |c David A. Aaker |
| 250 | |a 3rd ed. | ||
| 260 | |a New York : |b John Wiley & Sons, |c 1992 | ||
| 300 | |a xvi, 394 p. : |b graphs, tables ; |c 22 cm. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing -- |x Management. | |
| 991 | |a MONOGRAPHS |b 8 |c 2018-11-06 22:05:41 |d 2022-09-07 09:37:41 |e mut |f n |g 2017-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 1992 |u 3rd ed. |v Strategic market management / | ||