Advertising management / David A. Aaker, Rajeev Batra, John G. Myers
| Main Author: | Aaker, David A. |
|---|---|
| Other Authors: | Batra, Rajeev, Myers, John G. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth : Prentice Hall International, 1992 |
| Edition: | 4th ed. |
| Subjects: |
Advertising --
> Management.
Advertising. Communication in marketing. Strategic planning. |
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| LEADER | 00936nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 0013251 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0130091502 |c 495 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5823 |b A34A39 1992 | |
| 100 | 1 | |a Aaker, David A. | |
| 245 | 1 | 0 | |a Advertising management |b / |c David A. Aaker, Rajeev Batra, John G. Myers |
| 250 | |a 4th ed. | ||
| 260 | |a Fort Worth : |b Prentice Hall International, |c 1992 | ||
| 300 | |a xiii, 539 p. : |b illus., charts, tables ; |c 23 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising -- |x Management. | |
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Strategic planning. | |
| 700 | 1 | |a Batra, Rajeev | |
| 700 | 1 | |a Myers, John G. | |
| 991 | |a MONOGRAPHS |b 5 |c 2018-11-07 03:41:42 |d 2022-09-08 16:24:37 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r txu |s eng |t 1992 |u 4th ed. |v Advertising management / | ||