Advertising management / David A. Aaker, Rajeev Batra, John G. Myers
| Main Author: | Aaker, David A. |
|---|---|
| Other Authors: | Batra, Rajeev, Myers, John G. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth : Prentice Hall International, 1992 |
| Edition: | 4th ed. |
| Subjects: |
Advertising --
> Management.
Advertising. Communication in marketing. Strategic planning. |
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| Physical Description: |
xiii, 539 p. : illus., charts, tables ; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0130091502 |