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Record Citations
APA Citation
Aaker, D. A., Batra, R., & Myers, J. G. (1992). Advertising management (4th ed.). Fort Worth: Prentice Hall International.
MLA CitationAaker, David A., Rajeev Batra, and John G Myers. Advertising Management. 4th ed. Fort Worth: Prentice Hall International, 1992.
Warning: These citations may not always be 100% accurate.