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Winning at new products : accelerating the process from idea to launch / Robert G. Cooper

Main Author: Cooper, Robert G.
Format: MONOGRAPHS
Language: English
Published: New York : Addison-Wesley, 1993
Edition: 2nd ed.
Subjects: New products.
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020 |a 0201563819  |c 345 
040 |a DLC  |c MUT 
050 4 |a HF5415.153  |b C66W55 1993 
100 1 |a Cooper, Robert G. 
245 1 0 |a Winning at new products : accelerating the process from idea to launch  |b /  |c Robert G. Cooper 
250 |a 2nd ed. 
260 |a New York :  |b Addison-Wesley,  |c 1993 
300 |a xiii, 358 p. :  |b illus. ;  |c 23 cm. 
504 |a Includes bibliographical references and index. 
650 0 |a New products. 
991 |a MONOGRAPHS  |b 5  |c 2018-11-06 17:34:26  |d 2022-09-07 10:33:05  |e mut  |f n  |g 2018-11-06  |h n  |i a  |j m  |k    |l a  |m    |n a  |o    |p b  |q    |r nyu  |s eng  |t 1993   |u 2nd ed.  |v Winning at new products : accelerating the process from idea to launch / 

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