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Record Citations
APA Citation
Cooper, R. G. (1993). Winning at new products : accelerating the process from idea to launch (2nd ed.). New York: Addison-Wesley.
MLA CitationCooper, Robert G. Winning At New Products : Accelerating the Process From Idea to Launch. 2nd ed. New York: Addison-Wesley, 1993.
Warning: These citations may not always be 100% accurate.