Winning at new products : accelerating the process from idea to launch / Robert G. Cooper
| Main Author: | Cooper, Robert G. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Addison-Wesley, 1993 |
| Edition: | 2nd ed. |
| Subjects: |
New products.
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| Tags: |
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| Physical Description: |
xiii, 358 p. : illus. ; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0201563819 |