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Macmillan dictionary of marketing and advertising / Michael J. Baker

Main Author: Baker, Michael J.
Format: MONOGRAPHS
Language: English
Published: London : Macmillan Pr., 1998
Edition: 3rd ed.
Subjects: Advertising.
Marketing.
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008 181106s9999 xx 000 0 eng d
020 |a 0333715667  |c 1125 
040 |a DLC  |c MUT 
050 4 |a R HF5415.125  |b B34M32 
100 1 |a Baker, Michael J. 
245 1 0 |a Macmillan dictionary of marketing and advertising  |b /  |c Michael J. Baker 
250 |a 3rd ed. 
260 |a London :  |b Macmillan Pr.,  |c 1998 
300 |a xix, 293 p. :  |c 24 cm. 
650 0 |a Advertising. 
650 0 |a Marketing. 
991 |a MONOGRAPHS  |b 5  |c 2018-11-06 22:59:08  |d 2022-01-03 15:34:11  |e mut  |f n  |g null  |h n  |i a  |j m  |k    |l a  |m    |n a  |o    |p b  |q    |r enk  |s eng  |t 1998   |u 3rd ed.  |v Macmillan dictionary of marketing and advertising / 

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