Macmillan dictionary of marketing and advertising / Michael J. Baker
| Main Author: | Baker, Michael J. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : Macmillan Pr., 1998 |
| Edition: | 3rd ed. |
| Subjects: |
Advertising.
Marketing. |
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| Physical Description: |
xix, 293 p. : 24 cm. |
|---|---|
| ISBN: |
0333715667 |