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Consumer behaviour in Asia / Hellmut Schutte with Deanna Ciarlante

Main Author: Schutte, Hellmut
Other Authors: Ciarlante, Deanna
Format: MONOGRAPHS
Language: English
Published: London : Macmillan Business, 1998
Subjects: Consumer behavior.
Consumers -- > Attitudes.
Market segmentation.
Market surveys.
Marketing.
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