Consumer behaviour in Asia / Hellmut Schutte with Deanna Ciarlante
Main Author: | Schutte, Hellmut |
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Other Authors: | Ciarlante, Deanna |
Format: | MONOGRAPHS |
Language: | English |
Published: |
London : Macmillan Business, 1998 |
Subjects: |
Consumer behavior.
Consumers -- > Attitudes. Market segmentation. Market surveys. Marketing. |
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Physical Description: |
275 p. : 20 cm. |
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ISBN: |
0333736257 |