Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney
| Main Author: | Hawkins, Del I. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : McGraw-Hill, 1998 |
| Edition: | 7th ed. |
| Subjects: |
Best, Roger J.
Coney, Kenneth A. Market surveys. Consumer behavior. |
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| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.33 |b H39C65 1998 | |
| 100 | 1 | |a Hawkins, Del I. | |
| 245 | 1 | 0 | |a Consumer behavior : building marketing strategy |b / |c Del I. Hawkins, Roger J. Best, Kenneth A. Coney |
| 250 | |a 7th ed. | ||
| 260 | |a Boston : |b McGraw-Hill, |c 1998 | ||
| 300 | |a 760 p. : |b graphs ; |c 26 cm. | ||
| 500 | |a Includes index. | ||
| 600 | 1 | 0 | |a Best, Roger J. |
| 600 | 1 | 0 | |a Coney, Kenneth A. |
| 650 | 0 | |a Market surveys. | |
| 650 | 0 | |a Consumer behavior. | |
| 991 | |a MONOGRAPHS |b 8 |c 2018-11-07 00:33:47 |d 2022-09-07 11:10:49 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r mau |s eng |t 1998 |u 7th ed. |v Consumer behavior : building marketing strategy / | ||