Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney
| Main Author: | Hawkins, Del I. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : McGraw-Hill, 1998 |
| Edition: | 7th ed. |
| Subjects: |
Best, Roger J.
Coney, Kenneth A. Market surveys. Consumer behavior. |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
760 p. : graphs ; 26 cm. |
| ISBN: |
0256218951 |