Strategic market management / David A. Aaker
| Main Author: | Aaker, David A. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Wiley, 1998 |
| Edition: | 5th ed. |
| Subjects: |
Marketing.
Marketing -- > Management. Strategic planning. |
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| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0471177431 |c 544 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.13 |b A24S87 1998 | |
| 100 | 1 | |a Aaker, David A. | |
| 245 | 1 | 0 | |a Strategic market management |b / |c David A. Aaker |
| 250 | |a 5th ed. | ||
| 260 | |a New York : |b Wiley, |c 1998 | ||
| 300 | |a xiv, 330 p. : |c 22 cm. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Strategic planning. | |
| 991 | |a MONOGRAPHS |b 6 |c 2018-11-07 06:06:16 |d 2022-09-07 09:37:52 |e mut |f n |g 2017-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 1998 |u 5th ed. |v Strategic market management / | ||