Strategic market management / David A. Aaker
| Main Author: | Aaker, David A. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Wiley, 1998 |
| Edition: | 5th ed. |
| Subjects: |
Marketing.
Marketing -- > Management. Strategic planning. |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xiv, 330 p. : 22 cm. |
| ISBN: |
0471177431 |