Buyer behavior in marketing strategy / John A. Howard
| Main Author: | Howard, John A. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : Prentice Hall, 1994 |
| Edition: | 2nd ed. |
| Subjects: |
Consumer behavior.
Marketing -- > Management. |
| Tags: |
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|---|---|---|---|
| 001 | 0011396 | ||
| 003 | Th-MUT | ||
| 008 | 181106s1994 xx 000 0 eng d | ||
| 020 | |a 0131471414 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.32 |b H69B89 1994 | |
| 100 | 1 | |a Howard, John A. | |
| 245 | 1 | 0 | |a Buyer behavior in marketing strategy |b / |c John A. Howard |
| 250 | |a 2nd ed. | ||
| 260 | |a London : |b Prentice Hall, |c 1994 | ||
| 300 | |a xix, 603 p. : |b illus., graphs, tables ; |c 23 cm. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Marketing -- |x Management. | |
| 991 | |a MONOGRAPHS |b 9 |c 2018-11-07 03:26:48 |d 2022-09-07 11:01:17 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r enk |s eng |t 1994 |u 2nd ed. |v Buyer behavior in marketing strategy / | ||