Buyer behavior in marketing strategy / John A. Howard
| Main Author: | Howard, John A. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : Prentice Hall, 1994 |
| Edition: | 2nd ed. |
| Subjects: |
Consumer behavior.
Marketing -- > Management. |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xix, 603 p. : illus., graphs, tables ; 23 cm. |
| ISBN: |
0131471414 |