Quantitative analysis in marketing management / Luiz Moutinho, Mark Goode, Fiona Davies
| Main Author: | Moutinho, Luiz |
|---|---|
| Other Authors: | Davies, Fiona, Goode, Mark |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Wiley, 1998 |
| Subjects: |
Marketing.
Marketing -- > Management. |
| Tags: |
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| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5415.13 |b M37Q83 |
| 100 | 1 | |a Moutinho, Luiz | |
| 245 | 1 | 0 | |a Quantitative analysis in marketing management |b / |c Luiz Moutinho, Mark Goode, Fiona Davies |
| 260 | |a New York : |b Wiley, |c 1998 | ||
| 300 | |a x, 331 p. : |c 21 cm. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing -- |x Management. | |
| 700 | 1 | |a Davies, Fiona | |
| 700 | 1 | |a Goode, Mark | |
| 991 | |a MONOGRAPHS |b 5 |c 2018-11-07 06:06:13 |d 2022-12-16 14:47:20 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 1998 |v Quantitative analysis in marketing management / | ||