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Record Citations

APA Citation

Moutinho, L., Davies, F., & Goode, M. (1998). Quantitative analysis in marketing management. New York: Wiley.

MLA Citation

Moutinho, Luiz, Fiona Davies, and Mark Goode. Quantitative Analysis in Marketing Management. New York: Wiley, 1998.

Warning: These citations may not always be 100% accurate.