Quantitative analysis in marketing management / Luiz Moutinho, Mark Goode, Fiona Davies
| Main Author: | Moutinho, Luiz |
|---|---|
| Other Authors: | Davies, Fiona, Goode, Mark |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Wiley, 1998 |
| Subjects: |
Marketing.
Marketing -- > Management. |
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
x, 331 p. : 21 cm. |
| ISBN: |
0471963399 |