Direct marketing : an integrated approach / William J. McDonald
| Main Author: | McDonald, William J. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : Irwin/McGraw-Hill, 1998 |
| Series: |
Irwin/McGraw-Hill series in marketing
|
| Subjects: |
Direct marketing.
|
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