Direct marketing : an integrated approach / William J. McDonald
| Main Author: | McDonald, William J. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : Irwin/McGraw-Hill, 1998 |
| Series: |
Irwin/McGraw-Hill series in marketing
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| Subjects: |
Direct marketing.
|
| Tags: |
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| Physical Description: |
xviii, 532 p. : 24 cm. + 1disk |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0256197830 |