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Direct marketing : an integrated approach / William J. McDonald

Main Author: McDonald, William J.
Format: MONOGRAPHS
Language: English
Published: Boston : Irwin/McGraw-Hill, 1998
Series: Irwin/McGraw-Hill series in marketing
Subjects: Direct marketing.
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020 |a 0256197830  |c 1078 
040 |a DLC  |c MUT 
050 0 0 |a HF415.126  |b M23D57 
100 1 |a McDonald, William J. 
245 1 0 |a Direct marketing : an integrated approach  |b /  |c William J. McDonald 
260 |a Boston :  |b Irwin/McGraw-Hill,  |c 1998 
300 |a xviii, 532 p. :  |c 24 cm. + 1disk 
440 0 |a Irwin/McGraw-Hill series in marketing 
504 |a Includes bibliographical references and index. 
650 0 |a Direct marketing. 
991 |a MONOGRAPHS  |b 8  |c 2018-11-06 21:27:28  |d 2022-12-15 13:16:14  |e mut  |f n  |g 2018-11-06  |h n  |i a  |j m  |k    |l a  |m    |n a  |o    |p b  |q    |r mau  |s eng  |t 1998   |v Direct marketing : an integrated approach / 

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