Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons
| Main Author: | Dalrymple, Douglas J. |
|---|---|
| Other Authors: | Parsons, Leonard J. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : John Wiley & Sons, 1990 |
| Edition: | 5th ed. |
| Series: |
Wiley series in management
|
| Subjects: |
Marketing --
> Management.
Marketing. |
| Tags: |
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| 020 | |a 0471601659 |c 444 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.13 |b D32M37 1990 | |
| 100 | 1 | |a Dalrymple, Douglas J. | |
| 245 | 1 | 0 | |a Marketing management : strategy and cases |b / |c Douglas J. Dalrymple, Leonard J. Parsons |
| 250 | |a 5th ed. | ||
| 260 | |a New York : |b John Wiley & Sons, |c 1990 | ||
| 300 | |a xiii, 958 p. : |b illus., charts ; |c 24 cm. | ||
| 440 | 0 | |a Wiley series in management | |
| 504 | |a Includes bibliographical references. | ||
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Parsons, Leonard J. | |
| 991 | |a MONOGRAPHS |b 9 |c 2018-11-06 22:04:24 |d 2022-09-07 09:40:47 |e mut |f n |g 2017-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 1990 |u 5th ed. |v Marketing management : strategy and cases / | ||