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Record Citations
APA Citation
Dalrymple, D. J., & Parsons, L. J. (1990). Marketing management : strategy and cases (5th ed.). New York: John Wiley & Sons.
MLA CitationDalrymple, Douglas J., and Leonard J Parsons. Marketing Management : Strategy and Cases. 5th ed. New York: John Wiley & Sons, 1990.
Warning: These citations may not always be 100% accurate.