Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons
| Main Author: | Dalrymple, Douglas J. |
|---|---|
| Other Authors: | Parsons, Leonard J. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : John Wiley & Sons, 1990 |
| Edition: | 5th ed. |
| Series: |
Wiley series in management
|
| Subjects: |
Marketing --
> Management.
Marketing. |
| Tags: |
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| Physical Description: |
xiii, 958 p. : illus., charts ; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references. |
| ISBN: |
0471601659 |