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181106s9999 xx 000 0 eng d |
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|a 0256127468
|c 624
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|a DLC
|c MUT
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| 050 |
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4 |
|a HF5415
|b M33E78 1994
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| 100 |
1 |
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|a McCarthy, E. Jerome
|
| 245 |
1 |
0 |
|a Essentials of marketing : a global managerial approach
|b /
|c E. Jerome McCarthy, William D. Perreault
|
| 250 |
|
|
|a 6th ed.
|
| 260 |
|
|
|a Burr Ridge IL. :
|b Irwin,
|c 1994
|
| 300 |
|
|
|a xxiii, 552 p. :
|b illus. ;
|c 26 cm.
|
| 440 |
|
0 |
|a Irwin series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Marketing.
|
| 700 |
1 |
|
|a Perreault, William D.
|
| 991 |
|
|
|a MONOGRAPHS
|b 9
|c 2018-11-06 21:22:39
|d 2022-09-07 12:26:25
|e mut
|f n
|g 2018-11-06
|h n
|i a
|j m
|k
|l a
|m
|n a
|o
|p b
|q
|r ilu
|s eng
|t 1994
|u 6th ed.
|v Essentials of marketing : a global managerial approach /
|
