Record Citations

APA Citation

McCarthy, E. J., & Perreault, W. D. (1994). Essentials of marketing : a global managerial approach (6th ed.). Burr Ridge IL.: Irwin.

MLA Citation

McCarthy, E. Jerome, and William D Perreault. Essentials of Marketing : A Global Managerial Approach. 6th ed. Burr Ridge IL.: Irwin, 1994.

Warning: These citations may not always be 100% accurate.