Essentials of marketing : a global managerial approach / E. Jerome McCarthy, William D. Perreault
| Main Author: | McCarthy, E. Jerome |
|---|---|
| Other Authors: | Perreault, William D. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Burr Ridge IL. : Irwin, 1994 |
| Edition: | 6th ed. |
| Series: |
Irwin series in marketing
|
| Subjects: |
Marketing.
|
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| Physical Description: |
xxiii, 552 p. : illus. ; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0256127468 |