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Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham

Main Author: Lancaster, Geoffrey A.
Format: MONOGRAPHS
Language: English
Published: London : McGraw-Hill, 1993
Edition: 2nd ed.
Subjects: Marketing.
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008 181106s9999 xx 000 0 eng d
020 |a 0077077288  |c 347 
040 |a DLC  |c MUT 
050 4 |a HF5415  |b L25E88 1993 
100 1 |a Lancaster, Geoffrey A. 
245 1 0 |a Essentials of marketing : text and cases  |b /  |c Geoffrey Lancaster, Lester Massingham 
250 |a 2nd ed. 
260 |a London :  |b McGraw-Hill,  |c 1993 
300 |a vii, 496 p. :  |b charts, tables ;  |c 25 cm. 
650 0 |a Marketing. 
991 |a MONOGRAPHS  |b 8  |c 2018-11-07 00:06:28  |d 2022-09-07 11:46:18  |e mut  |f n  |g 2018-11-07  |h n  |i a  |j m  |k    |l a  |m    |n a  |o    |p b  |q    |r enk  |s eng  |t 1993   |u 2nd ed.  |v Essentials of marketing : text and cases / 

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