Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham
| Main Author: | Lancaster, Geoffrey A. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : McGraw-Hill, 1993 |
| Edition: | 2nd ed. |
| Subjects: |
Marketing.
|
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| Physical Description: |
vii, 496 p. : charts, tables ; 25 cm. |
|---|---|
| ISBN: |
0077077288 |