Marketing challenges : cases and exercises / Christopher H. Lovelock, Charles B. Weinberg
| Main Author: | Lovelock, Christopher H. |
|---|---|
| Other Authors: | Weinberg, Charles B. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1993 |
| Edition: | 3rd ed. |
| Series: |
McGraw-Hill series in marketing
|
| Subjects: |
Marketing --
> Case studies.
Marketing -- > Problems, exercises, etc. Marketing. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| Item Description: |
International editions. |
|---|---|
| Physical Description: |
xxxix, 628 p. : tables ; ;25 cm. |
| Bibliography: |
Includes bibliographical references. |
| ISBN: |
0079115772 |