« Back to Record
Record Citations
APA Citation
Lovelock, C. H., & Weinberg, C. B. (1993). Marketing challenges : cases and exercises (3rd ed.). New York: McGraw-Hill.
MLA CitationLovelock, Christopher H., and Charles B Weinberg. Marketing Challenges : Cases and Exercises. 3rd ed. New York: McGraw-Hill, 1993.
Warning: These citations may not always be 100% accurate.