Marketing challenges : cases and exercises / Christopher H. Lovelock, Charles B. Weinberg
| Main Author: | Lovelock, Christopher H. |
|---|---|
| Other Authors: | Weinberg, Charles B. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1993 |
| Edition: | 3rd ed. |
| Series: |
McGraw-Hill series in marketing
|
| Subjects: |
Marketing --
> Case studies.
Marketing -- > Problems, exercises, etc. Marketing. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| LEADER | 00982nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 0007511 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0079115772 |c 376 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415 |b L69M37 1993 | |
| 100 | 1 | |a Lovelock, Christopher H. | |
| 245 | 1 | 0 | |a Marketing challenges : cases and exercises |b / |c Christopher H. Lovelock, Charles B. Weinberg |
| 250 | |a 3rd ed. | ||
| 260 | |a New York : |b McGraw-Hill, |c 1993 | ||
| 300 | |a xxxix, 628 p. : |b tables ; |c ;25 cm. | ||
| 440 | 0 | |a McGraw-Hill series in marketing | |
| 500 | |a International editions. | ||
| 504 | |a Includes bibliographical references. | ||
| 650 | 0 | |a Marketing -- |x Case studies. | |
| 650 | 0 | |a Marketing -- |x Problems, exercises, etc. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Weinberg, Charles B. | |
| 991 | |a MONOGRAPHS |b 9 |c 2018-11-07 00:11:03 |d 2022-09-07 11:48:53 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 1993 |u 3rd ed. |v Marketing challenges : cases and exercises / | ||