The new positioning : the latest on the world's #1 business strategy / Jack Trout, Steve Rivkin
| Main Author: | Trout, Jack |
|---|---|
| Other Authors: | Rivkin, Steve |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1996 |
| Series: |
McGraw-Hill management and organization series
|
| Subjects: |
Positioning (Advertising)
|
| Tags: |
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| Item Description: |
International editions., Updated ed. of : Positioning / Al Ries., Includes index. |
|---|---|
| Physical Description: |
xi, 173 p. : 23 cm. |
| ISBN: |
0071147799 |