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Record Citations
APA Citation
Trout, J., & Rivkin, S. (1996). The new positioning : the latest on the world's #1 business strategy. New York: McGraw-Hill.
MLA CitationTrout, Jack, and Steve Rivkin. The New Positioning : The Latest On the World's #1 Business Strategy. New York: McGraw-Hill, 1996.
Warning: These citations may not always be 100% accurate.