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The new positioning : the latest on the world's #1 business strategy / Jack Trout, Steve Rivkin

Main Author: Trout, Jack
Other Authors: Rivkin, Steve
Format: MONOGRAPHS
Language: English
Published: New York : McGraw-Hill, 1996
Series: McGraw-Hill management and organization series
Subjects: Positioning (Advertising)
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050 0 0 |a HF5827.2  |b T76N49 
100 1 |a Trout, Jack 
245 1 4 |a The new positioning : the latest on the world's #1 business strategy  |b /  |c Jack Trout, Steve Rivkin 
260 |a New York :  |b McGraw-Hill,  |c 1996 
300 |a xi, 173 p. :  |c 23 cm. 
440 0 |a McGraw-Hill management and organization series 
500 |a International editions., Updated ed. of : Positioning / Al Ries., Includes index. 
650 0 |a Positioning (Advertising) 
700 1 |a Rivkin, Steve 
991 |a MONOGRAPHS  |b 8  |c 2018-11-07 00:30:45  |d 2022-12-22 16:13:47  |e mut  |f n  |g 2018-11-07  |h n  |i a  |j m  |k    |l a  |m    |n a  |o    |p b  |q    |r nyu  |s eng  |t 1996   |v The new positioning : the latest on the world's #1 business strategy / 

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