Global marketing management : a strategic perspective / Brian Toyne, Peter G. P. Walters
| Main Author: | Toyne, Brian |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. : Prentice Hall, 1993 |
| Edition: | 2nd ed. |
| Subjects: |
Export marketing --
> Management.
International business enterprises -- > Management. |
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