Global marketing management : a strategic perspective / Brian Toyne, Peter G. P. Walters
| Main Author: | Toyne, Brian |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. : Prentice Hall, 1993 |
| Edition: | 2nd ed. |
| Subjects: |
Export marketing --
> Management.
International business enterprises -- > Management. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| Physical Description: |
xxvi, 734 p. : charts, tables ; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0205141374 |