Contemporary marketing / Louis E. Boone, David L. Kurtz
| Main Author: | Boone, Louis E. |
|---|---|
| Other Authors: | Kurtz, David L. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth : The Dryden, 1992 |
| Edition: | 7th ed. |
| Subjects: |
Marketing.
|
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