Contemporary marketing / Louis E. Boone, David L. Kurtz
| Main Author: | Boone, Louis E. |
|---|---|
| Other Authors: | Kurtz, David L. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth : The Dryden, 1992 |
| Edition: | 7th ed. |
| Subjects: |
Marketing.
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| Tags: |
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| Physical Description: |
xxvii, 683 p. : illus., charts ; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0030540186 |